Redshift Sports announces Ison as exclusive UK distributor

US-based bicycle component company Redshift Sports has announced Ison Distribution will be it’s exclusive distributor in the UK.

Details of Redshift’s full product range will be featured on Ison’s website in the next few weeks.

Erik deBrun, of Redshift Sports, said: “Interest in our suspension stems and seatpost is very strong throughout Europe, and the opportunity to partner with Ison came at a perfect time. Given Ison’s expansive dealer base and experienced sales team, we felt like they were the perfect partner to help Redshift Sprots continue to expand in the UK.”

Founded in 2013 by three mechanical engineers, the brand was launched through a crowdfunding effort and has since grown its product line to include components for road, gravel, triathlon, commuting, and e-bikes.

Bryan Harris, UK Brand Manager for Ison, said of the partnership: “Ison are super excited to be working with Redshift. Ison Distribution is renowned for providing the UK IBD dealer base with many of the most sort after and innovative components, and Redshift’s line-up dovetails to complement and further enhance our range of offerings.”

With over 20 years of distribution, Ison provides IBDs with a variety of cycling products and supports dealers and end consumers across the UK.

For more information or to become a Redshift Sports stockist please get in contact with Bryan Harris.

Hayley Everett

Staff Writer

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