Registration for Moore Large’s Geared 2017 now live, Forme ebikes to debut

Moore Large has announced the dates for its Geared House show as spanning Monday 20th February through to Friday 24th.

Set for the distributor’s Derby HQ, dealers are once again offered subsidised accommodation locally at the nearby Holiday Inn in the city centre. The subsidised rate for bed and breakfast, plus an evening meal is £30. To register for the show and any hotel requirements, head straight here.

Open from 9am to 6pm each day, visitors will be able to see the distributor’s entire portfolio of 2017 products. Forme bikes has 11 new models, including a small range of e-bikes priced between £1,000 and £2,000. They will also be launching ‘Fit & Collect’ and ‘Tailor Build’ initiative to help highlight the advantages of the brand’s exclusive IBD route to market.

Key for dealers investing in Forme, there will also be Forme e-bike training seminars on offer from Bosch, as well as SR Suntour fork servicing seminars for those retailers interested.

Finally, Adam Biggs, who founded the label before departing for Boardman Bikes, is back with Moore Large and will be on hand to take dealers through the range.

Cuda Performance will also be showcasing their new MTB range, while Freespirit will have new alloy models.

In the planning since the firm’s reshuffle, house-label ETC is to debut its rebrand with additional lines integrated into the portfolio.

Jagwire is launching new cable ranges to cover everything from good basics to ultimate elite. The new and eagerly awaited tyres from Kenda, covering road, MTB, DH, hybrid and cyclo-cross will be on show for the first time.

Lauren Vanderplank of Moore Large’s marketing management offered: “A warm welcome and free goodie bag awaits each dealership attending, plus stock in deals and offers, exclusive to this important event. For more information, please contact Sales or your Area Manager.”