Revel Bikes names Chris Reichel as Global Brand Strategist

Revel Bikes has appointed Chris Reichel as Global Brand Strategist.

In his new role, Reichel will lead brand strategy, product launches, activations and global marketing initiatives. He will also be instrumental in steering the titanium lineup and pushing the limits of what Revel Metal bikes can be.

Previously serving as Marketing Director at Revel Bikes, Reichel was instrumental in shaping Revel’s voice during his previous tenure. Revel Bikes stated that Reichel’s return will mark an “exciting next chapter” as Revel continues to grow the company’s global community of riders.

“Chris understands that more than anyone else. He knows our riders, he knows our products and he knows how to communicate what makes Revel different without adding fluff. We’re fired up to have him back,” said Adam Miller, founder of Revel Bikes.

In the future, Revel aims to continue expanding its lineup of carbon and titanium bikes, while the appointment of Reichel will reinforce the company’s commitment to strong leadership and clear messaging.

“We originally built Revel with pure passion and love for all things mountain biking. We want to make the best bikes in the world and try to ride with every person who owns one. I’m back to help tell that story as we start the next phase of Revel Bikes,” said Reichel.