Ribble partners with the Bike Fitters
UK D2C bike brand Ribble has partnered with mobile bike fitting service The Bike Fitters to provide a new service, targeted at providing high levels of comfort, performance and convenience for Ribble customers in the UK.
Ribble is built to match the needs of riders, offering a professional fitting service so every new or existing Ribble bike can be tailored to the exact needs of the cyclist, be that their body, goals, or riding styles. The brand has 4 bricks and mortar showrooms and a virtual showroom.
Sean Hastings, Ribble CEO, said: “Every rider is different, and every Ribble is built to order. We’re partnering with The Bike Fitters to take that personalisation a step further. A proper bike fit can transform how a bike feels. Combine that with a build tailored to your fit, then fine-tuned again once it’s delivered, and you’ve got a bike that really is yours.”
Two alternative fitting services are on offer, both taking place at home and at a time that suits the rider. The complete fit-out service is a full comprehensive, two-stage experience which has a pre-purchase fitting and a follow-up session after delivery of the bike. The follow up session ensures every aspect is correctly tailored to the riders needs.
Alternatively, the Bike Fit option is a one-off session designed for cyclists looking to fine-tune their current Ribble bike setup or confirm their existing set is optimal prior to buying a new Ribble bike.
Simon Foy, founder of The Bike Fitters, said: “Ribble is known for its forward-thinking design and commitment to rider performance, so partnering with them is a natural fit. At The Bike Fitters, we offer a truly unique service, delivering professional bike fits in the comfort of the customer’s own home. This partnership allows us to bring that level of personalised precision and convenience to even more Ribble cyclists.”
Ribble has previously experimented with different consumer approaches, with its Omnichannel Experience scoring plaudits and a creative retail award.
