TIER partners with Captur on QR code feature to tackle e-scooter misuse in London

TIER has announced that in a bid to tackle e-scooter safety in London, it is encouraging riders to report bad parking, misuse and abandoned e-scooters through a new QR code feature. The feature has been launched in partnership with Captur.

TIER’s newly launched fleet of e-scooters feature the QR code, which allows people to report an issue to TIER’s operations team. Once the team has been alerted of any issues, TIER Street Rangers will be dispatched, with an average response time of under ten minutes. Since using the QR codes on TIER’s existing fleet, there has been a 60% improvement in response time to reports submitted by the public.

As an incentive, riders and pedestrians will earn five points towards a donation to a charity of their choice, every time they report any issues of misuse. Additionally, in partnership with Percent, Captur will make a £1 donation after the selected charity has been awarded 100 points.

Captur will also provide TIER with real-time data and analytics, including immediate notifications of misuse, location data and photographic evidence, as well as heat maps showing areas of increased misuse in each Borough and custom weekly and monthly data charts. TIER will share its safety reports, based on this data, with local council and authorities.

Fred Jones, Regional General Manager for Northern Europe at TIER, said: “The safety of our users and members of the public, especially those with visual impairment, is our number one priority as the e-scooter trials expand across London.

“The partnership with Captur now means people can more efficiently report e-scooter issues directly to our team, whilst not only playing a part in protecting disabled and visually impaired communities but contributing a donation to charities doing fantastic work. Over the longer term, we truly believe the data collected from this new initiative will help us identify misuse hotspots and subsequently implement new and improved safety measures.”

Charlotte Bax, CEO at Captur, said: “Last year accelerated the huge shift towards on-demand and shared mobility. It’s clear members of the public want more convenient travel options, but they also really care about the impact on their local community.

That’s why Captur has partnered with TIER to provide on-demand reporting that’s quick, easy, and accessible for all. Together we can use tech as the enabler for the future of our cities and give back at the same time.”