Richard Hemington to lead Pinarello’s UK charge

Following the recent announcement of Pinarello entering the UK with a direct to store model, a new subsidiary company has opened in the UK; Cicli Pinarello (UK) Limited.

The company’s Managing Director is the experienced Richard Hemington, who will be creating a small team headquartered in Epsom, Surrey.

“The UK is an important market for Pinarello, not least because of our partnership since 2010 with Team Sky but also for British winners of many Grand Tour events” says Richard Hemington. “We want to transfer that success to our brand, with retailers, here in the UK. Success is built in partnerships with both retailers and riders and this will be the foundation of how we will work together in the future.

“The premium nature of our brand requires quality retailers which will not be high in volume but it does require us to bring new strategies and tactics to make the brand successful. Riders investing in a brand like Pinarello are looking for an experience with the brand especially in store and we will focus on this strategy with retailers.”

Pinarello will be exhibiting at the Cycle Show in Birmingham, showcasing the very latest 2019 models, as well as a special presentation of winning bicycles from Team Sky, including the Grand Tour winning bicycles of Chris Froome and Geraint Thomas.

UK bike shops interested in the details of becoming a stockist can contact the brand by email here.

To register free of charge for your trade day pass,