Silverfish has appointed Richard Schofield to the role of marketing manager.
Formerly of TV channel Bike, as well as holding the role of publishing director for Immediate Media’s cycling portfolio, Schofield was part of the team that took the portfolio from a UK focused magazine group to a global player in cycling media with the launch of BikeRadar and the acquisition of Cyclingnews, as well as being responsible for their major print titles including MBUK, Cycling Plus, Procycling, and 220 Triathlon.
Silverfish General Manager Matthew Osborne commented: “Richard joining is a real coup for Silverfish. His appointment completes a series of senior appointments across the business which will extend our continued growth and deliver an even better service to our brands and retail partners in the UK and Europe.”
“Based alongside us in Cornwall, Richard will enhance our strategic thinking and planning across all our marketing channels and support our soon to be launched new B2B website.“
“We have enjoyed a successive record breaking year both here in the UK and in Germany and our plans, alongside the continued strength of our brands and our excellent dealer network, looks to build on this success for the future; upskilling our marketing effort is a key part of building further momentum.”
Schofield added: “I’m really excited to be joining the team. I have been aware of Silverfish’s reputation for some time and I am relishing the chance to work with the innovative and premium brands they represent. Having spent over a decade in cycling media I’m excited to work in a new area of the industry and hope my marketing and digital experience will help further develop the great brands and support for our dealers.”