Eurobike announces new Urban Mobility Media Days event

Eurobike has announced the launch of a new media event for urban mobility in Frankfurt am Main which will see the testing of products and innovations from leading manufacturers.

The event will take place 10-11 July, with Messe Friedrichshafen, “placing the bike in the media spotlight as the (e-)mobility solution of the future.” During the event, over 30 exhibitors will be presenting new models for the upcoming 2020 season to around 150 national and international media representatives.

Urban Mobility Media Days by Eurobike will be focusing on the latest bike trends in city, travel, cargo, urban e-Mobility solutions, motor and drive manufacturers, kids’ bikes and transport and delivery vehicles.

For the past five years, the trade show has run its established media launch event, Eurobike Media Days, where bike innovations are subjected to the media acid test in an authentic alpine setting. In 2019, this event, 2-4 July, will be complemented by its urban equivalent.

Stefan Reisinger, Head of Eurobike, Messe Friedrichshafen, said: “Media representatives from all over the world will be discovering the latest innovations and future-orientated bike solutions for everyday use, trekking and cargo transport.

“By selecting Forum Messe Frankfurt and the metropolis on the river Main, we are offering representatives from international trade and special interest media the perfect location to extensively test the latest new products and innovations to hit the market. In addition, there will be ample opportunity to talk to manufacturers and shoot high-quality photo and video material in an authentic setting.”

Similar to the Eurobike Media Days in the mountains, its urban counterpart in Frankfurt will provide extensive opportunities for in-depth exchange between bike manufacturers and the press. The event aims to accommodate new product presentations, photo and video shoots, test rides on the exhibition grounds or diverse routes in the adjacent city centre, exclusive interviews and networking.

Eurobike 2019 is open to trade visitors for professional exchange on three weekdays (4-6 September) and Saturday 7 September 2019 is once again Festival Day geared at end users. For more information, visit and

Hayley Everett

Multimedia Reporter

Hayley Everett has 903 posts and counting. See all posts by Hayley Everett