Silverfish celebrates 20th anniversary with series of promotions

UK cycle distributor, Silverfish, is celebrating its 20th anniversary this year through releasing a series of promotions for its customers over the coming months.

Founded in 1999, Silverfish started out with a handful of Canadian bike brands and has now has grown into a business with dedicated staff, a purpose built office and warehousing facility.

Over the next few weeks and months, the distributor will be celebrating by running a series of promotions to say thank you to its loyal customers for their continued support. More information on the 20th anniversary promotions can be found on Silverfish’s website and on social media.

Managing Director, Darren Mabbott, said: “We were just a small operation back then but growing demand and an expanding roster of desirable brands has meant we have moved location three times and expanded to a team of over fifty. What hasn’t changed is the ethos; the dedication and the excitement we get from bringing the best bike bits to our customers.

“After two decades and thanks to amazing dealer support, great staff and some of the highest profile and performing brands in the bike industry we are proud of what Silverfish has become; and the story doesn’t end here that’s for sure. Our plans for this year and beyond remain as ambitious as ever.”

The celebrations will continue at COREbike, running 27-29 January, where Silverfish will be exhibiting its brand portfolio including: 100%, Knog, Mondraker, Yeti, Muc-Off, Easton, Race Face, E*13, Skratch Labs, SDG, Marzocchi, FOX, Backcountry Research and Sock Guy.

Since the start of the year, Silverfish has also added Birzman and Michelin ranges to its growing portfolio, which can also be seen at CORE at the end of this month.

Dealers who visit the Silverfish rooms at CORE will receive free beer and gifts, as well as “lots of zombies and skulls – you’re never too old for skulls.”

To find out more, visit

Hayley Everett

Multimedia Reporter

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