Riese & Müller bolsters UK presence with new Brand Manager
Megan Kay has joined Riese & Müller, premium manufacturer of eBikes and cargo bikes, as the firm strategically repositions itself with the newly created position of Brand Manager for the UK market.
Kay has been responsible for the implementation of the overarching marketing strategy and regional brand management in the UK since 1 March 2025, working closely with the Communications, Sales and Brand Implementation departments.
Megan Kay will work for Riese & Müller from the Manchester metropolitan region and will report to the headquarters in Mühltal. The creation of this new position underlines Riese & Müller’s strategy to further strengthen the UK market and expand the brand presence on an international level.
“We are delighted that Megan Kay is joining our Communications team from the UK,” said Jörg Matheis, Chief Communication Officer at Riese & Müller. “Her extensive expertise in brand management and her international experience will help to further expand Riese & Müller’s brand awareness and positioning in the UK.”
Megan Kay has more than 10 years of experience in brand management and marketing. After completing her degree in Communications and Promotion, she also completed further training programmes in marketing. Her career to date has included various positions in international companies, including in marketing at La Marzocco and as brand manager at Dr. Oetker.
As well as producing bikes for consumers, Riese & Müller has dedicated cargo bikes and eBikes for businesses, recently showcasing cargo bikes designed for fire services and chimney sweeps at IAA Transportation. The firm has also offered rental bikes for small businesses.
