LOOK launches Bring Back Your Pedals Trade-In promo

LOOK and distributor ZyroFisher have launched the Bring Back Your Pedals Trade In promotion. The brand-led, shop-only promo is designed to bring new customers into shops to support the UK IBD network.

The scheme is simple. Customers can bring back any old pedal of any brand, in any condition, to get £25.00 discount towards one of two special Pro Team Edition LOOK pedals. Customers can choose between the very popular Keo 2 Max Carbon road pedals, or X-Track Carbon SPD MTB pedal. The trade mechanics are simple and supported with stock sold to the trade at a reduced price to fund the offer. Buying into the promotion is simple and easy, with just 5 pedals and all POS included, said ZyroFisher.

IBDs who sign up to the programme will receive a POS pack containing instore A4 Posters, Window stickers, Triptych display and a LOOK Badge for your staff to wear during the promotion. All dealers who buy into the programme before 10 April will be included in the LOOK brand site promotional dealer listing too.

ZyroFisher said: “This is a great opportunity for IBDs to stock special make-up products, enhance margins and attract new customers. The promotion will officially launch 14 April 2025 running to 31 May 2025.”

Retailers interested in the LOOK Bring Back Your Pedals campaign should contact their ZyroFisher account manager or email [email protected]