Road.cc publisher moves into road and e-bike demo days

Farrelly Atkinson is to branch into demo days from February next year, starting with a road.cc live on February 26th.

Set in Bath, both road.cc live and ebiketips live will look to draw in the publisher’s often affluent readership for test rides on the latest bikes says commercial director Elaine Curtin.

She said: “These live events are the ultimate buyer’s guide test day series for engaged, active, affluent cyclists. Our consumers will come along, ask questions and trial bikes to ensure that they choose the right bike for them.”

F-At publish road.cc and eBikeTips and will be promoting these events to their respective audiences, to club members, via partner marketing and also through social media.

Craig Surgey, Director of Curveball Studios, will work alongside Elaine Curtin and Simon Stansfield, to ensure high quality attendances are delivered and that the events are professionally organised.

The first tarmac-based event will take place at the Bath Cycle Circuit, Chelwood Drive, Bath, BA2 2PR.