Saddleback look to expand Enve dealer network

Following the news that Enve has entered the WorldTour, becoming bike supplier to TotalEnergies, UK distributor, Saddleback, has announced it is actively looking to expand its Enve dealer network.

For UK retailers Saddleback are keen to emphasize that the opportunity to work with Enve comes with an extensive range of dealer support. This comes in the form of custom made display units, optimized for individual stores, and specific to range based orders, across wheels, finishing kit, framesets, and full build bikes. Where the distributor is keen to open conversations, assisting retailers in showcasing the brand to customer in the best possible way, in store display stock may also be part of the support offering.

The Enve range, which now includes Custom Road, Melee, and MOG, as well as long a established bar, stem, and seatpost, offering, and an extensive range of Road, Gravel, and MTB wheelset options, presents a compelling package for retailers looking to attract new customers who may previously have viewed Enve only as a custom build option.

Well known and showcased at events such as Bespoked, and already active in the WorldTour, prior to this weeks TotalEnergies announcement, as a component and wheelset supplier with multiple 2023 victories to their name via a certain Mr T. Pogacar, Saddleback point out that, “where the Ogden, Utah, based brand is now able to offer the draw of a World Tour team bike, something which is often seen as a critical element in making high end UK road bike sales, the appeal for retailers, becoming an Enve dealer, is now stronger than ever.”

UK retailers keen to explore an Enve conversation should contact the Saddleback team via established rep relationships, or, for new enquires, via the Saddleback head office, on 01454 285285.