Expanded Sea Otter Europe 2024 on course to be fully booked

If the rate a show’s exhibition space has sold says anything about a market returning from the doldrums, then Sea Otter Europe has some good news for cycle industry pundits looking for light at the end of the tunnel.

Not only is the show expanding its space by 15% for its 2024 edition, but it has also sold out 80% of its total exhibition space already.

More than 40,000 square metres of exhibition space will be available at this year’s Otter Europe Costa Brava Girona by Continental and Euro Mobility Festival (the latter a part of the Sea Otter Europe mix since 2022).

As you might expect, the organiser expects to be fully booked again for the 2024 edition, held 20-22 September.

More than 400 brands attended the seventh edition in 2023, and more than 330 of them have already confirmed and booked their space for the 2024 edition, so it is expected that almost all of them will repeat. In some cases, brands are hiring more space to exhibit, so work is being done to accommodate this high demand.

As of 1st February, brands wishing to exhibit for the first time or who were not present at the 2023 edition will have the chance to book a space. There is a long waiting list to start booking from 1st February and many have shown interest and requested information, so the spaces foreseen for the exhibition are expected to be fully booked, so said the organiser, which added: “This demonstrates the great interest and positivism of the sector towards the future and, at the same time, a sign of the consolidation of Sea Otter Europe Costa Brava Girona by Continental and Euro Mobility Festival as unmissable events.”