Industry advertising sales veteran Sean Igoe has joined Cycling Weekly publisher Time Inc as its head of market for cycling.
Joining from Dennis Publishing where he enjoyed the rapid success of Cyclist and Bikes ETC, Igoe played a part in guiding these titles to a market share grab of 38% from a standing start.
Prior to this, Sean worked at Factory Media and Future Publishing.
Steve Prentice, managing director of Time Inc. UK’s cycling group says: “I’m delighted Sean is joining us at this exciting time for our cycling brands. We are the only integrated content and experiential media partner in cycling and his experience and first-class relationships will ensure we can deliver the best solutions for customers.”
Sean adds: “I’m very proud to be joining Time Inc. UK. They have become a major player in the global cycling market in the last couple of years with a real focus on digital growth, video and events, all of which are hugely important to brands and retailers alike. I look forward to being out in the market again and forging some great partnerships over the coming years.”
Sean takes up his new role with immediate effect.
Earlier this year, Time Inc announced that it was to focus its energies largely on its most successful and longest running title Cycling Weekly.
Managing director of the cycling portfolio Steve prentice said at the time:
“With its 125 year-old print heritage and fast growing website, Cycling Weekly is going from strength-to-strength under the leadership of editorial content director Simon Collis, editor Simon Richardson and digital editor Richard Windsor. The site traffic grew 127% last year and there’s no sign of that slowing down. We are also seeing growth in video – in the last 12 months we have had 3.7 million video views – and recently made our first 360 degree video for a commercial partner. This consolidation will herald an exciting new phase for our portfolio.
“Live events and experiences are now a key part of the portfolio too, with UKCE, our events business, producing 80 Sportive events this year. Within this business, Cycling Weekly Sportives are among the fastest growing and we intend to build on their popularity.”