See.Sense brings community design to new ICON3 bike light

Thursday, 20 January 2022 Mark Sutton

Bike lighting specialist See.Sense has taken community engagement to a new level in its bike design, allowing prospective future customers to choose the priority functionality in its new ICON3.

The gambit has paid off, with their community flocking to back the product’s current funding drive, smashing their funding target in only four hours, and with ICON3 going on to be 385% funded to date (with the campaign still live).

On reaching the mid-point of the campaign, See.Sense surveyed the backers (who have already pre-ordered the product) on their preferences for key design elements. Taking this customer-led design feedback into account, See.Sense are pleased to announce the mount, charging and flash modes chosen by the crowd for ICON3, which settles on the following spec:

Mounting: new popular ‘twist and lock’ mechanism, similar to See.Sense BEAM lights, and which is a departure from ICON2
USB-C Charging: A move from micro USB to USB-C is now confirmed.
ICON3 Flash Modes:Sense will introduce an all new ‘Super Visibility Mode’ as well as a new ‘Light Sensing Mode’ , designed for optimal daylight visibility. This is in addition to the existing ‘Brake Mode’ and ‘Get Me Home Mode’ (which provides at least 1 more hour run time to get you home when battery levels are low).

The firm has a long-history of collaborative work and last year partnered on road safety with RoSPA to effectively pinpoint potential collision blackspots with its devices.

Philip McAleese, CEO of See.Sense said, “Customer-led design has always been important to us, but we are delighted to take this further than we have ever done before, by allowing key design decisions to be influenced by our community mid-campaign. As an innovative and dynamic company, this really sets us apart from our competitors, by showing our customers we listen and truly respond to their needs”.

Bolstering the reasons to buy for the consumer, the ICON3 light is also brighter than ever before. Through a combination of a CoB (chip on board) and two quality-focused LEDS, ICON3 produces a powerfully bright 575 lumens in the front and 350 lumens in the rear, their brightest ‘to be seen light’ so far.

Delivery of the light is expected by April of this year with production now confirmed. Bike shops can take stock directly from See.Sense and the trade contact is available by email here.