Michelle Smyth is new WFSGI Head of Cycling
The World Federation of the Sporting Goods Industry (WFSGI) has welcomed Michelle Smyth as its new Head of Cycling.
A duel French and English Law degree holder, plus a former solicitor in the UK, Smyth has spent the past ten years working in varied roles across event organisation, marketing and partnerships for sports brands. She played basketball internationally and now lives in France where she spends her free time cycling, running and skiing.
“I’m thoroughly looking forward to joining the team at the WFSGI and working with the members of the Bicycle Committee” said Michelle Smyth, WFSGI Head of Cycling, adding “The role of Head of Cycling is a great opportunity for me to combine my passion for physical activity with my legal background and cycling industry experience.”
Michelle will now proactively support and coordinate activities on behalf of the bicycle brands and the WFSGI Secretariat, as well as help grow services to the bicycle industry. This will be delivered with regular engagements with members and committees with supporting relations from the UCI, ITU, UN agencies and other international organisations and associations.
“WFSGI has in its membership the leading bicycle brands and we are confident that Michelle Smyth is the right fit to actively engage and strengthen the Bicycle and Cycling activities between members and stakeholders” said Robbert de Kock, WFSGI President and CEO.
Michelle has replaced Mark Barfield who was formerly the Head of Bicycle at the WFSGI since 2018. “We want to thank Mark for all he has done for the WFSGI and wish him all the best in his new endeavor,” said Robbert de Kock.
Michelle is contactable in her new role by email here.
At the close of 2020, a World Federation of the Sporting Goods Industry study released a detailed picture of its members’ supply chain movements, which provided a fascinating insight into the acceleration of certain trends.
