Selle Royal Group appoints carbon wheel expert Bouwmeester

The Selle Royal Group has appointed carbon composites expert Mello Bouwmeester to assist primarily in developing Crank Brothers’ wheel products.

Based out of the SR56 Utah research and development facility Bouwmeester will work alongside Jason Schiers on an array of projects for Selle Royal Group brands Crankbrothers, fi’zi:k, Brooks England, and Selle Royal.

Australian born Bouwmeester, a seventeen year veteran of the bicycle and engineering industries, has long been a pioneer in carbon technology. In 2008 he founded Bouwmeester Composites, an Adelaide based manufacturer renowned for the unique compliance and dampening characteristics of its wheels.

“To continue to push design boundaries and product innovation with Jason and the SR56 team means the sky is the limit. Jason and I bring unique perspectives with carbon technology and wheel design, making us the perfect balance to push each other. The Selle Royal Group strongly believes in innovation and design which you can see with their amazing SR56 R&D facility in Utah. I’m excited to be part of that vision and work on the exciting new projects we have planned for Crankbrothers and their other great brands,” said Bouwmeester.

“I’m excited to have Mello join our team. He brings out-of-the-box thinking that will help us push the boundaries of carbon technology and will contribute greatly to some new projects we have in the works,” explained Schiers.

“Mello’s intricate knowledge of carbon layups, along with Jason’s experience and expertise as the founder of ENVE Composites, is a huge boost to our brand. We can’t wait to see what ideas they bring to the table,” added Gaspare Licata, Crankbrothers CEO.