Shawn Neville becomes Boa Technology CEO

After a lengthy search athletic footwear specialist Boa Technology has recruited Shawn Neville to the role of CEO.

The appointment comes on the back of an expansion drive by the company, which last year broke ground on a new headquarters in Denver.

Most recently Neville was the president of the Aerosoles Group, another significant production business in the active footwear market. Prior to that he has served with Proctor and Gamble where he began his career and Reebok where his involvement in the sporting industry took off in the 90s. While at Reebok he was the vice president of US marketing, general manager of Reebok France and Europe and senior vice president and general manager to Reebok North America.

Further to those roles, Neville has been the president with Footaction and Keds Corp. In 2006 he was recognised as Global Footwear’s marketer of the year.

“I am very fortunate to become part of the Boa team during this very exciting time in its history and I’m very impressed by his deep commitment to creating innovative, high quality solutions that improve the fit and performance of the partner brand products and look forward to our next chapter of growth, while further investing in innovation, in our partners, in the Boa brand and the team,” says Neville.