Sim Mainey and Dave Anderson launch

Bike industry lifers Sim Mainey and Dave Anderson have revealed a new content creation service dubbed RADventure.

The former Singletrack Magazine staff are now live with the project at, where examples of their work can be found.

“We believe in the power of storytelling to inspire,” says the launch PR. “With RADventure we are offering our combined experience and skills to brands looking for engaging content for their marketing literature, websites and social media platforms, as well as to editorial publications looking for fresh stories.

“From initial concept to final delivery we can work with you to create bespoke multimedia stories that fit your needs. Whether it’s an out-there tale of adventure or an in-depth company profile we’ve got the knowledge and ability to produce content people want to look at.”

Anderson, who previously wrote for Singletrack magazine for 13 years, is now contactable on, or via the main email –

Mainey, a freelance photographer and art director by trade, is found at