Stan’s NoTubes has hired ORIS Intelligence, a provider of insights that preserve pricing integrity for manufacturers, to monitor online minimum advertised prices (MAP) for its line of tubeless bicycle wheels, rims, sealant and other lines.
“Demand for Stan’s NoTubes products continues to be strong, and maintaining the value of our brand is important to us. Our MAP policy was designed to protect our brand value and to support our trusted dealers and distributors who have helped us build that value through the years with their knowledge of our products and technical support,” said James Malta, Domestic Account Manager at Stan’s NoTubes. “For any policy to be effective, there must be clear, consistent enforcement. We believe that ORIS Intel will provide us with the tools needed to manage this task.”
NoTubes first implemented a MAP policy in 2013. The new MAP monitoring partnership with ORIS Intel took effect at the beginning of this month.
ORIS Intel CEO Pamela Springer added: “Our around-the-clock monitoring ensures that Stans NoTubes has a near real-time view of pricing to help them move fast and minimize price cascading.”
ORIS provide the same service for both CeramicSpeed and now FSA too.