Steve Booth joins Ion Bike and SQLab as northern sales agent

Steve Booth has joined ION Bike and SQLab (Boards & More / Ginger Beard and Trucker Cap Agencies) as the sales agent for the North of England.

Steve is based in West Yorkshire, long established in the outdoor market and has successfully built and managed Five Ten bike and outdoor for the past nine years in his area.

Boards and More expanded its bike offering with the acquisition of SQlab earlier this year and with ION growing it was time to increase the service and sales force in the UK.

Sean Reynolds (GB and TC), country manager for Boards and More Bike said of the appointment: “Steve will be a great asset for both ION Bike and SQLab in the North of England as the brand offering improves and demand grows. A rider of near 30 years, Steve is known by many key retailers in his area and is keen to introduce the brands to new dealers soon, either in store or at his dedicated showroom in Kendal.”

Contact with Steve by email can be made here, or by phone at 07768 291921.

Meanwhile, Sean Reynolds is reachable by email here, or by phone at 07974975492.