Stolen Goat to distribute Joov Muscle Spray

Stolen Goat has today announced a new distribution and retail partnership with JOOV muscle spray.

JOOV is a UK handmade and 100% natural topical heat formula, designed to help aid recovery, assist with warm ups, promote blood flow and oxygen circulation, clear lactic acid build up and reduce muscle cramping and stiffness.

Borne out of a motocross accident in 2015, JOOV creator and physiotherapist Tom Johnson has since seen his products used across other wheeled sports including mountain biking and road cycling.

Speaking of this new partnership, Johnson said: “I’m delighted that Stolen Goat is to distribute and retail JOOV muscle spray. Reaching new audiences in partnership with a brand as well-regarded as Stolen Goat, offers a trusted and recognised platform through which to trade.”

Tim Bland, Managing Director of Stolen Goat, added: “JOOV is a great addition to our current product portfolio and we’re looking forward to helping grow the brand. As cyclists, it’s a product we use ourselves so we’re pleased to now be able to offer the same performance and recovery benefits to our customers and the cycling industry.”

To enquire about retail opportunities, please contact Jim Hart jim@stolengoat.com

Related: Earlier this year Stolen Goat hired Jim Hart to the role of business development, a move that culminated in a decision to halt sales to Wiggle.