Strava partners with the Tour de France and Tour de France Femmes avec Zwift
Strava, the largest sports community in the world, with over 99 million athletes, today announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift.
The announcement highlights that, “the long-term partnership enables Strava to develop new and unique experiences for its global community of athletes to follow the excitement of each stage of the race.”
This means that, “for the first time ever, the Tour de France and the Tour de France Femmes avec Zwift will come to life inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos.”
With the inaugural 2022 Tour de France Femmes avec Zwift set to be the most significant women’s race in the world, support from Strava will further bolster women’s cycling, creating engaging new experiences for fans and racers alike.
Taking things a stage further, Strava will now enable, “fans to go inside Segments and relive the day’s top performances.”
Interestingly, the release also mentions that by analysing insights from millions of public Strava activity uploads across France, the Tour de France course design teams have, for several years, been using Strava to help them create the race routes.
Further to this, “in 2021, 72% of cyclists in the Tour de France uploaded their race efforts to Strava and 62% of stage wins in the 2021 Tour were uploaded to Strava.”
Yann le Moënner, CEO of Amaury Sport Organisation, said: “Strava will help cycling fans to get closer to the Tour de France and the Tour de France Femmes avec Zwift and discover new routes for future challenges inspired by the world’s greatest riders.”
“We share with Strava a passion for cycling and work together for its development for both men and women.”
Michael Horvath, Strava CEO and co-founder, added: “We are thrilled to make a long-term commitment to the Tour de France and Tour de France Femmes Avec Zwift. The Tour is the most watched annual sporting event in the world, and three-quarters of the peloton shared their rides on Strava last year.”
“This partnership will let more riders, including the women’s peloton, engage with cyclists around the world in new ways and inspire cyclists regardless of gender, age or where they live.”
Interestingly, whilst the majority of Strava users will be sports cyclists, the Strava Metro data is available, free of charge, to cities hoping to grow cycling’s modal share, providing valuable and powerful insights to assist in “make human-powered travel safe, accessible, and efficient for everyone”.
