Switzerland’s largest auto business launches app based micromobility service

Switzerland’s biggest automotive company, AMAG Group, has launched “allride“, a new Mobility-as-a-Service brand, enabling micromobility users to access e-bikes alongside electric cars.

Via the allride app AMAG offers access to a mix of mobility solutions including electric cars and e-bikes, targeting subscribers such as real estate projects and developments, companies spread across a variety of geographic locations, and campus mobility solutions providers.

In making the announcement, Zurich based Arjan Vlaskamp, Venture Operations Manager, Project “allride”, highlights that “AMAG is now the first to offer in app access to various third party micromobility partners in Switzerland, alongside the AMAG fleet of electric cars and e-bikes.”

The new mobility hub, launched together with TIER Mobility, at Mobility Hub Zug Nord, is seen as just the beginning, with the announcement confirming the project now exits the pilot phase at AMAG Innovation & Venture LAB.

AMAG Group, a historically auto industry based business of some 6,500 or so employees, joins a growing number of historically car focused businesses making the move into Mobility-as-a-Service (MaaS), with the micromobility focus powering a shift toward use of the ‘mobility’ moniker. As was commented by cycle industry veteran Laurens van Rooijen, “PON – as the ‘Dutch AMAG’ – has been on this trajectory for some time already.”

PON, a multifaceted business, with auto and venture capital elements, has seen partnerships with Porsche and significant expansion of its cycling arm in the past 12 months.

Photo credit: Arjan Vlaskamp (via LinkedIn)