Tandem Group plc appoints Charlie Foulkes as Director of Digital & Marketing

Tandem Group has announced the appointment of Charlie Foulkes as Director of Digital & Marketing to their leadership team as they strengthen their business.

Located in the West Midlands the group is a household name within the industry and one of the UK’s leading designers, developers, distributor and retailer of sports, leisure and mobility products. The business holds licenses for the manufacture & development of over 30-character brands and exclusive ownership of heritage cycling brands including Dawes, Elswick and Claud Butler in addition to the award winning funky lightweight children’s brand Squish. In addition to mechanical bikes the group designs and distributes a range of e-bikes, e-scooters and electric motorbikes.

Foulkes is a veteran of the cycling industry having spent over 20yrs within the retail sector, holding various marketing roles with Somerfield Stores Ltd, Halfords Plc and Cycle Republic. Most recently he was Marketing Director at Pure Electric where he was responsible for all Marketing, E-comms and Customers Services.

Peter Kimberley who was appointed Tandem Group CEO in May commented “I am delighted to have Charlie join our leadership team, he brings a wealth of experience within the cycling, e-mobility and more widely across multiple retail category sectors having previously operated in both B2B and B2C roles. He is a customer centric, dynamic marketing & digital leader which will be an asset to the group supporting our dealers and retailers and inspiring our customers.”

This appointment comes at an exciting time within the industry, Charlie Foulkes commented “Tandem Group plc is a fantastic business, with so many exciting, exclusive and heritage brands across multiple sectors. I am thrilled to be joining a talented and passionate team that is so focused on delivering first class products to our customers and across our dealers and retail network.”