Former Evans Cycles and Madison man Chris Snook has joined cycling PR agency Fusion Media as a PR manager.
Previously a rider on Madison’s Genesis UCI team, Snook is both personally and professionally linked in the bike world and has previously worked closely with brands including GoPro, Giro, BMC and Garmin, among many others.
Adam Tranter, founder and director of Fusion Media, said: “As a specialist agency we’re delighted to have Chris on board as a PR Manager. He’s a great addition to the agency’s PR team because of his product knowledge, cycling passion and media expertise.”
Fusion works with brands like Strava, Etixx sports nutrition, Vulpine and HOY Vulpine, Cycliq, Ribble, Islabikes, Royal Dutch Gazelle, The London Bike Show, The Telegraph Outdoor Show and The Triathlon Show, amongst others.
Earlier today Cycliq announced the availability of its Fly12 to retailers.