Tax-free cycling platform gogeta launches industry first ‘flexi-voucher’

gogeta, the new tax-free cycling platform which offers a better deal for retailers and bigger savings for customers, has today announced the launch of Flexi Voucher, an industry first solution that lets customers decide how, when and where to spend their tax-free money.

With legacy schemes such as Cyclescheme and Halfords, customers apply for a voucher which then must be redeemed in one store, in one transaction. If they don’t spend the full voucher amount that day, customers lose the remaining balance, but still have to pay for the full amount in the hire agreement. This is stressful for customers and prevents them from spending their money how they choose.

With gogeta’s Flexi Voucher, customers apply for a voucher as normal, however

• The voucher can be used multiple times until balance is fully drawn.

As an example,

• Customers can buy a bike from one retailer, a helmet from another, and when the weather turns a few months later, stock up on lights and waterproof clothing – all from the same voucher.

It also means cyclists who may not want a(nother) bike, but do want parts, clothes or accessories can take advantage of tax free cycling, and not be locked into buying everything at once.

gogeta’s mission is to make buying through the cycle to work scheme a delight, passing on bigger savings to customers and fairer deal for retailers. The business is the only cycle to work scheme that has been endorsed by the Association of Cycle Traders due to its low , 3%, commission – compared with 10% Cyclescheme.

Since it launched over 150 independent bike retailers have signed up to gogeta, including Sigma Sports, Balfe’s Bikes and The Electric Bike Shop.

Barry Scott, founder of gogeta said: “Cycle to work has been around since 1999. Not much has changed since then. The last big innovation was from getting a paper voucher in the post, to drum roll, getting an email voucher instead. That’s why we’re so excited about the Flexi Voucher. For the first time customers won’t feel pressurised to spend everything all in one go. We think this is great for retailers as we’re confident it will ultimately mean customers spending more over the year. For too long cycle to work schemes have been riddled with compromise. Flexi Voucher brings us a big step closer to our mission of delivering the best possible retail experience for cyclists, that just happens to be tax-free.”