Tern ZE establishes new sales team for Germany, Austria and Benelux markets

Tern ZE has established its sales team, covering the markets of Germany, Austria and Benelux.

The team officially started operating on 1 November 2026 and covers five different regions. Felix Tränkner is responsible for Southern Germany and Austria, bringing expertise in customer and event management, as well as experience from previous roles at SRAM and Specialized.

Martin Burdorf handles the Northeast Germany region, bringing three decades of sales experience in the industry, including roles at Sports Nut, Advanced Sports and Winora.

Erich Fuhrmann and Jannis Falk are responsible for the Southwest and Northwest Germany regions, respectively. Falk has been with the company since 2025 and has taken over the Northwest region, which is closer to his home, following his successful stint in the Southwest.

Finally, John Baumans oversees the entire Benelux region, having joined the team on 1 September. Baumans brings decades of field sales experience, including roles at Hartje and i:SY, and has previously represented Tern in Belgium and Luxembourg.

Alongside the new sales team, the in-office team in Cologne remains the usual point of contact for dealers.

Additionally, Alexander Stuplich has joined the customer service team and taken over management of the B2B shop, including digital inventory management.

“We are very pleased that we were able to fill all field sales positions while simultaneously strengthening our in-house team,” said Hanna Grau, General Manager of Tern ZE. “This ensures that our dealers benefit from clear communication channels, fast response times and dedicated points of contact.”