Tom Catton joins Upgrade Bikes as new Digital Marketing Manager

Strengthening an already robust sales and marketing team at Upgrade, Tom Catton joins the West Sussex-based distributor this week in a new position focused on digital marketing.

Working across all Upgrade’s exclusive brands, plus house brands DMR and Kinesis UK, Catton will be increasing the company digital footprint by working on social media, digital advertising and direct communication to dealers and consumers.

Marketing Manager, Rory Hitchens, said of the appointment: “Tom brings with him a wealth of experience in bike industry marketing and an eye for analytics and campaign planning. We are excited to have him as another dynamic member of the Upgrade team.”

Tom can be contacted at

Hayley Everett

Multimedia Reporter

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