Transport for London has launched an appeal to electric bicycle industry brands to take part in various initiatives to bring about behaviour change in the UK capital.
Inviting those e-Bike brands and retailers to submit proposals on how the Capital might lure people onto the bikes, TfL are looking for partners to offer test rides, special offers on product, finance deals, test ride data and any other ideas bike business may bring to the table to drive active travel shifts.
London is slowly making inroads in catering for active travel, with ridership on key segregated arteries significantly rising since being made safer for users.
Brands interested in submitting their interest must speak to TfL’s Chris Mather and fill out a proposal form by September 30th.
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