Tru-Tension appoints Brandon Cyclesports as UK distributor

Tru-Tension has appointed Brandon Cyclesports as its UK distribution partner.

Through this partnership, Brandon Cyclesports will offer Tru-Tension’s lubricants, cleaners and patented tools to UK customers.

“Brandon Cyclesports brings exceptional industry expertise and a deep understanding of the UK market. We’re excited to be working with them as they expand their long-standing motorcycle distribution expertise into the cycling market,” said Charlie Porter, International Sales Manager at Tru-Tension.

“Their knowledge of performance-driven maintenance products and established trade relationships makes them an excellent partner as Tru-Tension continues to meet growing demand within the cycling sector,” he added.

With immediate effect, retailers can access the full Tru-Tension cycling range through Brandon Cyclesports, with improved availability, streamlined ordering and comprehensive customer support.

“Tru-Tension’s product quality is excellent and I’ve been hugely impressed with everyone on their team. It’s refreshing to work with such a highly motivated, customer-service-driven business,” said Hamish Brandon, Managing Director of Brandon Cyclesports. “Tru-Tension shares our passion for further expanding into the cycle industry, and their commitment to working closely with us as their distributor matches our own desire to build strong partnerships with all our suppliers.”

Earlier this year, Brandon Cyclesports formed a partnership with KENDA Bicycle to distribute tyres and tubes. Last year KENDA Bicycles announced a shake up of its supply into the UK cycle aftermarket, with its own warehousing and distribution facility that supports the UK cycle trade directly and through Velobrands whom have been selling KENDA for just over a year.