Uberto Thun-Hohenstein becomes new Pinarello CEO

Cicli Pinarello has appointed former Pirelli exec Uberto Thun-Hohenstein as Chief Executive Officer.

Uberto Thun-Hohenstein brings a wealth of industry experience, following a series of senior positions in an international career spanning a number of European markets, including 27 years at the aforementioned multinational premium bicycle tyre company.

Thun-Hohenstein’s main objective in his new role at Pinarello will be to improve the brand’s presence across its key regions, extend the distribution network and further increase the brand’s global awareness.

Fausto Pinarello, Executive Chairman at Pinarello, said: “I’m extremely pleased with everything we have achieved to date. We have a brilliant team that has worked hard to create the success that is Pinarello. I’m excited to welcome Uberto to our team as I’m certain he is a great fit and will bring strong and complementary competencies to our organisation.”

Uberto Thun-Hohenstein added: “I’m very proud to work for such a prestigious brand as Pinarello. I see a great opportunity to grow in all markets and strengthen our position in segments which are developing very rapidly with excellent new bicycles. Pinarello has excellent brand equity and I consider myself fortunate to become part of the organisation and lead the business through the next phase of growth. I’m a passionate cyclist and have been a loyal Pinarello customer for many years, which makes me all the more enthusiastic to take on this new challenge.”