Sunday, 28 April 2024
DistributionNews

UK made Pembree components to go direct to dealer

East Sussex components brand Pembree has announced that it will move to a dealer direct model with immediate effect.

Following the launch of R1V and D2A platform pedals and the imminent introduction of the DBN seat post clamp, Pembree’s in-house team will now handle shop enquiries, pitching its products as some of the first mad in the UK to be “carbon neutral”. The East Sussex facility is run entirely on solar and wind power and the brand’s products are said to be made using only easily recyclable materials.

Pembree further offsets some of its manufacturing output with a partnership with the Temwa Charity in Malawi, an organisation dedicated to planting trees. Alongside this, the firm flags its localised production, five-year pedal body warranty and two-year bearing warranty as amongst the industry leading offerings.

Founder Phil Law comments “Our goal has always been to get as many riders as possible enjoying our products, in the knowledge that they are built to last, respect the environment and perform at a higher level. We see the expanding dealer network as a key driver in growing in the UK and fosters the shift in buying habits towards responsible manufactured products”.

Phil and his team can now be contacted by phone at 0208 194 5920, or by email here.

Pembree was established in 2019 as a premium mountain bike component manufacturer. The product featured on the cover of issue 6, 2021 of CyclingIndustry.News’ Trade Journal, which is available to trade members free of charge here.