Magura by Maloja “Mountain Playgrounds” clothing collection launches

With the “Mountain Playgrounds” collection, Magura launches a new clothing collection, in cooperation with Maloja, enabling bikers to choose between performance and lifestyle clothing.

The press release highlights that the fourth-generation Magura by Maloja collection boasts a greater range than ever with 15 new articles. Whether you’re on your bike or on your second coffee, in the cold or under the sun, our latest collection will have you spending more time in your favourite playground—the mountains.

Gravity jerseys: Long and short-sleeve gravity jerseys with matching trail shorts are absolute bikewear classics. The jerseys are  perfect for trail, enduro or downhill – thanks to a wide fit, they can easily be worn with protector jackets and vests – with a durable mesh material making them extremely comfortable, odour-resistant, breathable and fast-drying.

Trail jerseys: The trail jerseys combine the best of both worlds and are available for men and women. Perfect for leisurely trail rides and quiet coffee stops, the soft material is odour-resistant and exceptionally fast-drying, with a subtle design and relaxed fit.

Many of the Magura by Maloja streetwear products are made from 100% organic cotton or fabric blends with a natural feel, making them more comfortable than ever to wear.

Subtly designed, making it easy to mix and match with other items, with prints include a stylized image of the ruins of Hohenurach Castle, a famous landmark in Bad Urach, the town at the foot of the Swabian Alb where Magura was founded.

The streetwear collection features t-shirts, shorts, a sweatjacket, and a classic check shirt. Highlighted are all new cord shorts, made from a blend of stretch corduroy and stretch hemp.

The new items of the 4th generation can be ordered from distributors from May 2nd, and available to customers from mid-May.

In the UK Magura has been adding to its presence, strengthening its cooperation with specialist dealers, with Ben Simmons appointed as sales manager for South UK, with Tony Barton as the northern sales territory point of contact.