Univega to be relaunch as U.S. made brand following Kent International buyout

Kent International is to relaunch the Univega brand as a U.S.-made, independent store-only following a buyout.

Bicycle Retailer reports that Kent will debut a new line of bikes at Interbike in Reno later this year with price points focused between $200 and $800.

According to the U.S. trade portal, Kent has purchased the intellectual properties and trademark from the brother-in-law of Univega founder Ben Lawee, David Menahem.

“Making Univega in Manning is a great way to differentiate the brand, and a good story for retailers to tell,” said Arnold Kamler, Kent International’s CEO.

“It used to be when I showed up at bike shows with my Kent badge no one wanted anything to do with a company that sold to Walmart. Since we started making bikes in South Carolina all that has changed: dealers thank me for bringing bike making back to the U.S. and being able to sell a USA bike is a plus.”