Upgrade Bikes appointed a Goodyear Bicycle Tyres wholesaler

Cambrian Tyres has appointed Sussex distributor Upgrade Bikes as a wholesale partner for the Goodyear Bicycle Tyres brand.

Upgrade now lists all Goodyear tyre models across mountain, road and the gravel categories. The most popular tyres are in stock now with more models quickly being added as Cambrian’s supply gears up.

Shelley Childs from Cambrian said: “We are excited to welcome Upgrade to work with us and drive the Goodyear brand forward. They are a trusted supplier to the trade with a long history of building great brands, particularly in the mountain bike sector. Together we will offer great brand supply and support.”

Matt Killick, head of sales at Upgrade, added: “Goodyear has a wide appeal and their Mountain tyres will be a particularly good fit for Upgrade’s core customers. The Goodyear vulcanised rubber tyre range sits well alongside the Challenge handmade tires that we very much continue with.”

Those buying from Upgrade will benefit if adding smaller Goodyear quantities to their existing Upgrade orders and reaching carriage paid on order values over £150.

Goodyear orders can be placed now with the Upgrade via their B2B pages, area sales managers, or the customers services team in the office. Upgrade says stock of popular models is moving fast and being quickly replenished and that the full product line is expected to be in stock before the end of this year.

Having become the exclusive importer for the Goodyear bicycle tyre brand into the UK back in October following the winding down of former partner Paligap, Cambrian is following a path that it has previously chosen for the Continental brand, which is also sub-distributed.

Upgrade Bikes are contactable by phone on 01403 711 611, or by email here.