Triathlon industry survey points to “flat market” in U.S.

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Triathlon Business International’s third annual Business Confidence Survey has once again delivered the verdict that the market remains flat in the U.S..

Undertaken once again by MultiSport Research on behalf of Triathlon Business International, the annual survey points to a downbeat economic mood and stagnant participation rates as key factors stalling the market.

“The 2017 TBI Industry Confidence Index does have a generally downbeat feel, with industry respondents pointing to a flat market, particularly in terms of triathlon participation rates,” Gary Roethenbaugh, Director at MultiSport Research told TBI. “Even though the industry sentiment on customer demand levels has dropped over the past 12 months, this index category has kept encouragingly positive in 2017 when compared with the 2015 benchmark year. This points to a marketplace with an underlying base of engaged and spending athletes/consumers.”

Snippets of the findings have been released, including:

  • There is some positivity in customer demand with an index score of 101.7 rising slightly against the 2015 benchmark. The household finances of triathletes were said to be another slight positive to take from the study.
  • In 2016, pricing was hovering around a more positive mood, with an index score of 101.4. This year, the combined index score has shifted down by 3.7 points to 97.7.
  • Into 2017, the economic mood remains downbeat. Though there has been a slight pickup when compared to 2016, the index remains at its lowest point when referenced with the baseline year of 2015. The 2017 index on economic conditions stands at 88.9, up slightly on 85.5 in 2016.

Consisting of 13 questions, the data gathered stems from retailers, manufacturers, event producers, service providers and active triathletes.

The survey, costing $450 to non members of TBI, is now available to purchase. Members of TBI will receive the report, including all data sets and analysis as part of their membership.

Read more here.