Velobrands to offer sales outsourcing opportunity
Velobrands is to roll out a sales outsourcing service, offering a limited number of partnerships in order to help others gain greater nationwide coverage.
The plan is to help other small businesses with small sales teams cope with market demand and achieve growth. Velobrands offers out its UK field sales team of four, who are nationally spaced in Scotland, the North of England, London and the South West. Brand partners would have direct access to the National Sales Manager and access to Velobrands base of around 900 accounts.
The distributor lists the benefits as:
- No cost for cold calling
- Fixed expense only when sales are made
- No vehicle or fuel expenses
- No daily subsistence expenses
- No HR administration
- Access to sales team reporting
- A full time national sales team
- Pay only an agreed percentage on sales made
Simon Ford, Velobrands’ Managing Director explains: “Looking into our business we realised that we had an amazing asset, with capacity, that we could better utilise to help companies, as well as our own, grow.
“Small companies and start-ups might not be yet ready to commit to nationwide sales teams with the associated expense, management, and administration. One option is sales agents, and there are many good ones out there, but they tend to be localised meaning that a brand doesn’t always get the nationwide coverage they want. They can also be difficult to manage or focus effectively.
“Sales outsourcing solves this, giving companies and brands a managed, focused sales team already established in IBDs, right across the UK . The VeloBrands team is cycle industry specific meaning they correctly understand cycling product and product placement. Add to this the optional benefit of integration to the VeloBrands B2B, telesales, reporting, sales management and planning, and the offer is compelling.
“We think that our offer to companies and brands wanting better nationwide access and results with UK IBDs is unique and at this stage are inviting interest before selecting the correct partners. To avoid dilution, limited partnerships only are possible.”
Interested businesses can make contact by email at info@velobrands.co.uk, or call 01363 85617.
You can catch an interview with Simon in CyclingIndustry.News’ latest print magazine, readable online here. Trade members may also subscribe free of charge here.
Velobrands itself distributes KASK, KOO, absoluteBLACK, Kids Ride Shotgun, Spatzwear, ESI Grips, Serfas, VeloToze, Chapeau! and Juice Lubes.
