Vielo Sports return to CoreBike with Sarto, revamped website goes live

Vielo Sports are to return to CoreBike in 2018, exhibiting Sarto bikes at the show for the first time, among other product debuts.

The news comes in tandem with a revamp of the CoreBike website to give dealers a better overview of what to expect from the January exhibition and the reasons to attend.

It was earlier announced that Cannondale distributor the Cycling Sports Group will exhibit for the first time and that Upper Street Events, the minds behind the NEC Cycle Show, are to manage the event going forwards on behalf of the Core Group.

Ian Hughes, director at Vielo Sports said of the return to action: “It’s awesome to be back at Corebike and the Vielo team and our brands are counting down the days to it already. The Lightweight guys are very pleased to be returning to Whittlebury and we’ll have some exciting new product from them to showcase to the trade. We’ll also be bringing Sarto to Core for the first time. We were hugely impressed by the developments coming from Italy when we made the decision to take on the brand and the feedback from the public at the recent Rouleur Classic was enormously positive. With dealers able to order bikes with fully bespoke frame geometry for a similar price to standard bikes on the market, it’s certainly very exciting times for the brand.”

Alongside new entrants, there are many familiar distributors and brands among the 28 exhibitors at the show, including Corebike stalwart Oakley.

“Oakley have been a long time supporter of Corebike. We return year on year because of the great platform it provides for us to spend quality time with dealers in an intimate space without the distractions you get at some of the bigger shows. There’s always a brilliant atmosphere and it’s a great place to network with the trade and showcase the latest Oakley cycling products across eyewear, apparel and helmets,” offered Scott McMorris of Oakley’s Sports Marketing.

IBDs can register now at

Venue: Whittlebury Hall Hotel, Whittlebury, Northamptonshire, NN12 8QH

Dates: 21-23 January, 2018