Visijax has appointed Kevin Burton to the role of national sales manager.
Previously found with Madison, Endura and the Bike Channel, Burton has 20 years of industry experience behind him, which will now be used to develop the brand and expand its distribution.
Burton said: “I’ve been in the cycle industry for twenty years and seen a lot of innovation, but the Visijax product truly is a simple, obvious idea – motion-sensing turn-signals and powerful lights embedded in a washable garment – quite complex to produce, yet Visijax has done it and it’s selling worldwide. The great thing is that a cyclist isn’t asked to alter riding style: just switch on and go.”
Burton will be present at the coming NEC Cycle Show, showcasing the range on stand F9.