Wera Tools joins Chicken Cyclekit brand portfolio

Wera Tools has joined Chicken Cyclekit’s brand portfolio, handing the distributor’s accounts a new option for professional service and consumer tools.

The tooling label’s Head of Sales, Belinda Walton, had this to say of the distribution partnership, “Wera Tools have become so successful for a number of reasons, but a key element is to engage with distributors who recognise the spirit and emotions connected to the brand and how to portray this into the market. Chicken CycleKit, who have great experience of marketing top cycle industry brands, are ideal partners and so Wera are excited, with Chicken CycleKits’ help, to make our tools easily available to all shops, workshops and cyclists around the country. Be a Tool Rebel.”

Mike Catlin, Chicken Cyclekit’s Commercial Director adds, “Wera are known as the best you can buy in so many industries, it’s long overdue that the Cycle Trade gets to enjoy easy access to the brand. From consumer tools, to stocking in for your workshop, Wera are quite simply the best you can have. We could not be happier to be representing this amazing range. “

Retailers and workshops can contact their Area Sales Manager, visit the B2B and search Wera, or contact Ben Jones in the Sales office on 01525 381347 to find out more about these tools.

Leave a Reply