Bike Club kids’ subscription service rides into John Lewis

The Bike Club has announced a partnership with retail group John Lewis that will initially see the Stratford branch offer its customers the bike subscription service for children.

Putting to use two rounds of funding, The Bike Club is now seeding its services with a range of partners, with whom it promotes a (from) £3.99 monthly subscription that enables parents to switch out a child’s bike as they grow. At the present time over 40,000 subscriptions are active.

From today onwards, John Lewis customers at the Stratford City store – nestled within the busy London Westfield shopping centre – can try a selection of brands before choosing the model and size they’d like to begin their subscription with. Frog, Forme, Strider and Woom Bikes are represented in store and try outs can be had on a roller system set up on the showroom concession.

Commenting on the new partnership Alan Wright, Category Lead at John Lewis, said: “We are delighted to be partnering with Bike Club and offering our Stratford customers the opportunity to – sustainably – always have the right sized bike for their children. We know there are many young families in and around Stratford and we expect Bike Club to be very popular as customers look to make the most of the local amenities such as the Queen Elizabeth Olympic Park.”

When Bike Club members are ready to exchange their bike, they simply arrange collection via the Bike Club website. These are collected at the same time as the next sized bike is delivered to their door. The collected bike then heads back to the Bike Club facility where it gets refurbished by a team of technicians and offered to a new family to ride and love for a reduced monthly fee. The Bike Club see this model as directly contributing to a circular economy, reducing the number of bikes that are sitting unused across the UK.

James Symes, CEO and co-founder of Bike Club, added: “We are thrilled to announce our new partnership with John Lewis & Partners marking our first-ever physical retail presence. It is great to be able to offer John Lewis customers a sustainable alternative for their children’s Christmas presents.  As society faces climate change, we should work together not to consume less, but consume better, meaning we should rent better things and refurbish them. This is exactly the option Bike Club gives tens of thousands of families across the UK.”

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