Will Fripp joins Shift Active Media as brand director

Will Fripp has left Specialized UK to join the now rapidly expanding Shift Active Media.

Back in Febraury, Shift Active announced an aggressive expansion plan, due in part to an investment by Discovery Communications.

Fripp said of the role shift: “Working with truly market leading brands is an exciting challenge, I look forward to joining the rapidly growing team at Shift in such an exciting phase of their evolution.”

Joining at the end of April, Fripp brings lengthy experience with UK distributor Madison, as well as a stint at Specialized.

As a senior member of the team at Shift, he will work closely with a number of high profile manufacturers, brands and distributors advising, developing and executing their international communications strategies.

Peter Stothard, Managing Director at Shift said: “I’m delighted that Will is joining the business; he brings a wealth of marketing and industry knowledge that will be incredibly valuable to both Shift and our clients.”