Windwave to distribute Master Lock

Windwave has announced the signing of Master Lock to its portfolio of cycling labels in a deal that spans the UK and Ireland.

On the cusp of 100 years in bike security, Master Lock lays claim to being the largest global manufacturer of security goods for applications ranging bicycle locks to tools to secure a building .

Master Lock’s Sales Director for EMEA Jonathan Skermer commented: “Our business is excited to be partnering with a leading IBD distributor who is aligned in wanting to realise the opportunity in the sector for compelling security products from a global market leader that offer real quality and compelling value.”

Windwave’s MD Peter Nisbet commented: “We are delighted to welcome Master Lock products to Windwave and we see them as a great fit with our leading brand ethos. Master Lock is recognised as a global leader in cycle security with high-security solutions for bikes at home or out and about. We are particularly excited about the Cuff lock range which are ideally suited to scooters and e-scooters and are priced from £26.95 ssp. We will have full stock of all the bestselling lines and POS options available for pre-order from today via our B2B website with in-store delivery from Monday 10th August.”

Alongside the latest from Transition, Quintana Roo, Morgan Blue and many more, Windwave will introduce bike shops to the range at January’s CoreBike exhibition, held at Whittlebury Hall, Northamptonshire.

For more information on the Master lock range please visit Windwave’s B2B website, contact the sales office or your usual regional sales person.