Wednesday, 12 February 2025
DistributionNews

Wren continues Euro expansion with new French distributor

Ultimate Cycle Distribution has been named exclusive distributor for Wren in France. Wren 150_150 Suspension Fork

“We are excited to announce our exclusive distribution agreement for France with Ultimate Cycle Distribution,” said Kevin Wren. “UCD currently distributes Salsa, Surly, 45NRTH and others. UCD has a strong dealer network and understands the MTB and Fatbike markets.”

“The Wren suspension fork has been getting a lot of positive press and our dealers have been showing interest in offering Wren products,” said Fabrice Picard. “We are excited to have the exclusive for Wren in France and will be stocking the complete range of service parts. We look forward to becoming a Wren Authorized Service Center.”

“Finding the right distribution partner is critical to maintaining the reputation we are building for quality products and great customer service. We couldn’t be happier to continue our expansion into Europe by partnering with Fabrice and his team,” added Wren.

Wren Sports is a Californian company that produces a full line of inverted suspension forks, lightweight aluminum stems, carbon components and other biking accessories.

In January, Wren also appointed Cranknuts as its UK distribution and service partner.