CoreBike Preview: ZyroFisher adds Supacaz, Fasthouse and Time Sport

ZyroFisher’s return to Corebike next month will coincide with new brand launches – Supacaz and Fasthouse – into the distributor’s already extensive catalogue.

Added to these most recent additions are already announced deals that will debut, including mechanic’s favourite Unior Tools, for which workshop packages will be on offer.

Likewise, having signed a deal in November last year Ritchey International’s sought after cockpit parts, wheelsets, frames and forks will see a first showing to prospective accounts seeking a component parts label.

Though not yet announced, a logical addition in the wake of SRAM’s acquisition of the brand is Time Sport, for which ZyroFisher will now add the pedal portfolio to sit alongside its supply of the componentry giant’s goods.

Supacaz, while best known for its bar tape ranges, also now produces shoes, bottle cages, grips, clothing and other components. ZyroFisher’s focus will be the core bar tape lines. The brand is owned by Anthony Sinyard, son of Specialized founder Mike Sinyard. Meanwhile, Fasthouse specializes in bike and moto inspired clothing and gloves.

Close to 30 of those brands will feature at Whittlebury Hall over the three days of show (March 20th to 22nd) and alongside those will come a range of show exclusive offers that will be accessible only for visitors to the Astons room booth. This will also be the location of the charity coffee effort hosted by SRAM on behalf of World Bicycle Relief that in prior years has raised enough to put 50+ people in need of mobility on bikes.

Alongside the new brand additions the event will serve as an introduction to Altura’s new Spring Summer range as the house brand celebrates its 25 year anniversary.

New product on show from the likes of Bell, Giro, Camelbak, Santini, SRAM, Zipp and many more will complete the booth.

Jamie herd, ZyroFisher Marketing Project Coordinator told CI.N: “It’s a great opportunity to see brands and some faces again that many people won’t have seen for nearly two years now. ZyroFisher will have staff from the brand, sales and marketing team their throughout the three days.”

CyclingIndustry.News carried this interview with CEO Rob Haycock to mark one year in the role late last year, where he discusses adding in house training facilities, the supply chain and the future of the business.

To register for CoreBike trade members can apply here.