Pat Cunnane joins Yuba as new President and COO

Yuba Bicycles has appointed Pat Cunnane as President of North American Operations and Chief Operating Officer of its Global Business. The President and COO position is new for the company.

Cunnane brings decades of bicycle industry experience to Yuba. His career began in the 70’s at the age of 12 doing odd jobs at a local bike shop, and most recently he was an industry consultant for several international businesses. He is widely known for leading Advanced Sports International (ASI), which operated various bicycle brands including Fuji, SE and Breezer from 2001 to 2019. At ASI, he grew the company from a single brand to five and from 20 employees to 80. He has been on the PeopleForBikes Board of Directors for 17 years, and currently serves as Treasurer.

Benjamin Sarrazin, CEO of Yuba Bicycles said: “When it comes to the inner working of the bicycle industry as a whole, Pat has a wealth of experience and knowledge that will help fuel Yuba’s plans for growth.”

“Our business has seen double-digit gains in North America every year since 2017, and I feel very fortunate to have someone of Pat’s calibre leading the team to the next level.”

Cunnane will lead the U.S operation, including Justin Gottlieb, Yuba’s Sales & Marketing Director, and the entire team based in Cotati, CA. He will be based in Philadelphia, PA, where he resides with his family.

“For the last year, I’ve consulted for Yuba and have been incredibly impressed with the company’s heritage, ethos, and the opportunity that lies ahead,” said Cunnane. “Mostly, I’ve enjoyed getting to know the remarkable team that Ben has put together – and I’m thrilled to dive in and help grow the business.”