ZyroFisher adds Selle Italia to product portfolio

Fresh on the back of announcing Vittoria’s addition, ZyroFisher has revealed the addition of Italian saddle label Selle Italia.

To be found within the Fisher portfolio the diverse catalogue of saddles come in to stock from the 10th of April.

Nikki Hawyes, head of brands at ZyroFisher, Fisher Portfolio, said: “Selle Italia’s product offering is market leading and offers unique saddles to all riders at all levels. We are very pleased that Selle Italia has chosen ZyroFisher as their distribution partner and are looking forward to working with them to grow the brand in our region.”

Having featured under the likes of Marco Pantani, Mario Cipollini and Alberto Contador, the brand features heavily at the forefront of pro cycling.

Nicola Baggio, sales and marketing director at Selle Italia added: “We have chosen to work exclusively with ZyroFisher as they are the leading distributor of cycling parts, accessories and clothing to the UK and Irish markets. Our partnership will ensure that we fulfill our potential and grow our brand presence in the UK and Ireland.”