ZyroFisher have signed an exclusive distribution deal with WD-40 Company. The American brand’s WD-40 Bike products will sit in the Fisher portfolio alongside its GT85 range.
The original WD-40 Multi-Use lubricant was invented over 60 years ago and today the blue and yellow can is now sold across the globe. .
The new deal gives ZyroFisher exclusive rights in the UK and Irish cycling markets. Sitting within the Fisher portfolio, WD-40 will be serviced by a highly experienced team of Territory Account Managers with Ed Denwood as Brand Manager.
Preston Ley, Commercial Director Northern Europe, at WD-40 Company said: “Our new partnership with ZyroFisher will help us to grow the WD-40 and GT-85 brands and achieve our full potential. As the leading distributor of cycling parts and accessories, we have chosen to work exclusively with ZyroFisher to benefit from the business’ knowledge, understanding and positioning in the UK and Ireland and are excited to begin working with them.”
Ian Calvesbert, Commercial Director ZyroFisher, added: “We are delighted that WD-40 have chosen ZyroFisher as their distribution partner. WD-40 and GT-85 deliver high performance cleaning, lubrication and protection products that are dedicated to the specialist bicycle retail network and we are looking forward to working with them to grow the brand in our territory.”
Products from the WD-40 and GT-85 collections will be available on the ZyroFisher B2B from 19th January.